We kicked off summer in style by flooding the streets of NYC with a team of 100 waiters carrying trays of Aperol Spritz, ready to bring the party wherever they went. These spritz-slinging pros didn’t just stop at the sidewalk—they hopped on subways, ferries, and orange Vespas, bringing the Aperol vibe all over town. From Williamsburg’s Domino Park to Washington Square Park, our team stopped traffic (literally), with over 30 million total impressions and a 72% engagement rate.
Locals who spotted our iconic orange-clad servers or zipped-up Vespas were quick to scan QR codes to unlock the "Served Summer" experience, sending them to 40+ bars for a fresh Spritz or offering a delivery straight to their door.
People couldn’t help but share the fun, with 254.7K total engagements and a 101% increase in online mentions.
With over 9,000 site visits and 72% engagement, our stunt was more than just a summer teaser—it was the full-on start of the best New York Summer. After all, why let the calendar decide when the party starts? It’s all vibes! (Shoutout to Aperol.)
